THE NEW GUY — PREMIUM 5-PANEL SUEDE SNAPBACK HAT

The New Guy is clean, rugged, and built around premium materials. Designed on a structured 5-panel silhouette, this piece features a rich coyote-brown genuine suede crown paired with a deep black bill, creating a sharp two-tone combination that gives the hat a high-end look while keeping its military-inspired character.

Front and center sits a premium subdued American flag patch, embroidered in OD green, black, and muted earth tones. The tonal flag works perfectly against the coyote suede, giving the design contrast without taking away from the natural texture and finish of the crown.

The bill takes the design a step further with a large, detailed AR-style rifle patch stretching across the front. Layered embroidery in black, gray, tan, and metallic-inspired tones creates depth and dimension, making the brim a centerpiece of the hat rather than an afterthought.

Unlike the hats in the Fully Loaded Collection, The New Guy is its own standalone design. The rifle patch is simply part of its signature look, combining premium suede, subdued American styling, and detailed embroidery into one clean package.

Finished with a structured 5-panel profile, genuine suede crown, premium layered patchwork, contrasting black bill, and adjustable snapback closure, The New Guy is made for somebody who wants something rugged without sacrificing a polished, upscale finish.

DETAILS: Premium 5-panel construction • Genuine coyote-brown suede crown • Black bill • Subdued OD-green & black American flag patch • Large embroidered AR-style rifle patch across the bill • Multi-layer embroidery • Structured crown • Adjustable snapback closure • Premium materials and finishing.

THE NEW GUY

PREMIUM SUEDE. AMERICAN ATTITUDE. BUILT DIFFERENT.